Competitor and Market Analysis
Expectation and Implementation
Competitor Analysis
VM9 introduces ceramic veneers with a build up layering method. This includes the application of three materials: bade dentine, transpa dentine and enamel in which the combination of these materials in a three layer method obtains translucent effects. However, to use this layering method, a significant number of firing steps are required due to the poor thermal conductivity of the veneering ceramic, requiring a complex firing procedure with many shape corrections aside from the layering process.
Katana enhances the translucent appearance of their restorations by applying a staining method after glazing. Several types of stains are applied to create shadows and to mimic the texture of natural teeth by highlighting different parts of the tooth. However, aside from the complexity of this method, an additional baking schedule is required. For further aesthetic appearances, layering luster porcelain over zirconia is done as well. This porcelain build-up method however, requires an additional fabrication process that accounts for morphological correction and smoothing of the surface after application to ensure the wall thickness requirements of the restoration. Overall, these methods are very labor intensive.
Shenzhen Upcaera Dental Technology Co. presents their own method for changing the translucency of a dental zirconia material, which includes the use of an alcohol-water solution of a soluble yttrium salt at varying concentrations. To create the gradient, they use a laborious dipping method in which the pre-sintered zirconia is dipped into the solution for various time intervals that can range up to 30 minutes. Drying in air is also required between dips and before sintering, making the process lengthy.
Our team's design bypasses all of the complex and laborious processes done by such market competitors, to deliver a simple yet effective solution. With the magic touch and layer application technique in place, dental restorations are faster to process, allowing patients to obtain durability and translucency in their dental restorations.
Market Analysis
Currently, the restorative dentistry market is valued at $16.9 billion, with zirconia-based dental materials in particular valued at $215.80 million. The market is expected to grow at a compound annual growth rate (CAGR) of 8.6% between 2021 and 2028. The market for zirconia-based restorative dentistry is expected to increase, due to the influx of oral health diseases caused by health conditions such as diabetes and smoking, and the increasing number of hospitals and dental clinics in emerging regions such as the Asia Pacific and Europe.
Target customers:
End Users:
Strategy
- Prototyping: finalize our product design
- Publication: publish our results and findings
- FDA 510K: file for the FDA 510K to gain FDA notification for our product
- Awareness: send emails to cosmetic dentistry researchers, dentistry clinics, and prosthodontists to directly reach out for support and create awareness.
- Affiliation: continue partnership with our industry mentor at Glidewell dental labs to design, manufacture, and produce our product
References
[1] “Restorative dentistry market size report, 2021-2028,” Restorative Dentistry Market Size Report, 2021-2028, Oct-2021. Accessed: 10-May-2022. [Online]. Available: https://www.grandviewresearch.com/industry-analysis/restorative-dentistry-market#.
[2] “Katana Disc Technical Guide”, Kuraray Noritake Dental Inc . Accessed: 10-May-2022 [Online]. Available: https://www.kuraraynoritake.eu/sw_fr
/pub/media/pdfs/20860_1_Katana_Block_Technical_Guide_LR.pdf.
[3] "VITAVM®9 Working Instructions", VITA, Sep-2018. Accessed: 10-May-2022 [Online]. Available: https://manuals.plus/m/76aa6af5e8693cfaf44d28
6a091b573f86a10193872dbf9fc70b6d24a8abcab5.pdf